The Canadian Broadcast Corporation (CBC) has launched a new health promotion campaign called Live Right Now across all of their platforms, including local and national media, radio, television and on their comprehensive website. Some of the components include
- Million Pound Challenge: Challenging Canadians to pledge to lose a million pounds.
Village on a Diet: Citizens of Taylor, BC, a small town with one of the country’s highest obesity rates, star in a reality show that documents their work towards the goal of losing 1 Ton in 10 weeks, with the help of experts and each other to shape up and get fit!
Challenges: Sign up to take a series of challenges – from the community level to the family or individual level – walk around the block, ride a bike, shovel the walk… think it up, write it up, and challenge your friends!
Physical Activity Challenges
Media-wide coverage of health and fitness-related topics to help Canadians learn more about the problem and ways to deal with it.
Check out the intro video!
Follow Live Right Now on Twitter, Facebook and on the web!
